Tailor-made Spanish training – iQ Lingua promotes international business for Hamburg wholesaler

The customer: A Hamburg wholesaler

  • Industry: Wholesale / Import
  • Challenge: Language training for an employee to enable effective communication with Spanish business partners.

The challenge: Direct communication for international growth

For a wholesale importer in Hamburg, communication with customers in Spain is an important part of everyday business. In order to optimise communication, avoid misunderstandings and deepen customer relationships, there was an urgent need to train an employee in Spanish. The key requirement was that lessons should take place directly and efficiently at the company's premises in order to save travel time and ensure integration into the daily work routine.

The solution: in-house training with maximum flexibility

The choice fell on iQ Lingua because the language institute offered the desired flexibility and the service of face-to-face teaching directly at the company. This decisive factor enabled the Hamburg-based importer to integrate the training smoothly into its business operations.

iQ Lingua then implemented the following:

  • In-house classroom training: Lessons take place on the wholesale company's premises in Hamburg – for maximum convenience and time savings for participants.
  • Intensity and structure: A group course with four participants, including the employee who requested the training, to achieve a high level of interaction and optimal learning success.
  • Regular appointments: A fixed unit of 1x90 minutes per week ensures continuous progress without placing too much strain on daily tasks.
  • Foundations for success: Currently, the A1 level is being built up, which will enable participants to conduct their first simple conversations with Spanish customers.

The result: optimised customer communication and high satisfaction

Thanks to iQ Lingua's tailor-made in-house concept, the Hamburg-based company was able to quickly and effectively start providing language training for its employees.

‘We were very satisfied with the collaboration. The opportunity to offer face-to-face Spanish lessons directly at the company was a decisive advantage for us.’

  • Optimal integration: No additional travel for employees, maximum use of learning time.
  • Targeted progress: Employees acquire the linguistic foundations to improve communication with Spanish customers.
  • Reliable partner: iQ Lingua established itself as a flexible and reliable partner for language training in the B2B environment.

iQ Lingua offers flexible, customer-oriented language solutions that enable companies such as the Hamburg-based wholesaler to strengthen their international business relationships through qualified employees.


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